Marketing 3.0 - Philip Kotler
24.70 €
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Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values.
Cilësitë
Faqe | 188 |
Viti i botimit | 2010 |
GTIN | 9780470598825 |
Kodi i produktit | 9780470598825 |
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